Create posts that engage with your audience. Geo-Target, Demo-Target and Interest Specific.
A recent CMO Council strategic report found that:
- Campaigns focused on cars generate much higher consumer engagement and interest than other social media initiatives, such as charitable causes.
- Reputation management is seen as potentially the most critical aspect of social marketing, with consumer-generated content and commentary having a huge influence on purchasing decisions.
- Marketers view social as most effective when integrated with other channels and marketing approaches; many view social analytics as an invaluable source of insight for other digital and offline marketing efforts.
- Facebook is widely regarded as the most powerful social channel for automotive, but marketers say other channels can be more effective, depending on the need and strategy.